By default, your most recent releases will appear beneath your stream. Fans can buy releases without interrupting their view of the show. You can choose specific releases and re-order them in the editor.
Do not underestimate the value of having a merch table integrated with your live stream. It’s an opportunity for fans to show their support. Every time they do, a notification of a sale will appear in the live chat. Consider adding or releasing merch ahead of the show.
You can also bundle a digital release with a live stream ticket. For instance, you could stream an album launch party and include the album in the ticket price.